by KristineA | May 14, 2024 | Blogging, Content Marketing, Content Writing
Ever wondered why you need a blog? Blogs are a useful way to direct people to your website, they can help you promote your product or service, showcase your expertise, generate leads, and well, if you have the skills, they cost nothing to produce but your time. ...
by KristineA | Mar 25, 2024 | Marketing
How you design and deliver your organisation’s value proposition to customers is often called the 7Ps of Marketing or The Marketing Mix. Originally comprised of the 4 Ps (Product, Price, Placement, and Promotion) has evolved into the 7 Ps of marketing to include...
by KristineA | Mar 20, 2024 | Marketing
Marketing is the process of creating exchange. It is the practice of satisfying a customer’s needs, wants, and demands with a product or service and a way of providing value and satisfaction to a customer through exchange and transaction. When people think of...
by KristineA | Feb 15, 2024 | Content Writing, Social Media
Written for the New Zealand Institute of Education (NZIE) in February 2024. This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush. Hosted by industry experts: Cheska Castro, Jess Cook, Miri Buckland, and Julia...
by KristineA | Jan 13, 2024 | Content Marketing
Whether you’re an e-commerce brand, a retail storefront, or a service-based business, key dates provide valuable opportunities to create timely, relevant, and engaging content for your marketing. By aligning your marketing efforts with the key dates, you can...
