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Insights for smarter marketing.
The Marketing Mix (7 Ps of Marketing)
How you design and deliver your organisation's value proposition to customers is often called the 7Ps of Marketing or The Marketing Mix. Originally comprised of the 4 Ps (Product, Price, Placement,...
What is Marketing?
Marketing is the process of creating exchange. It is the practice of satisfying a customer's needs, wants, and demands with a product or service and a way of providing value and satisfaction to a...
Social Media Trends 2024 (NZIE Article)
Written for the New Zealand Institute of Education (NZIE) in February 2024. This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush. Hosted by...
9 ways to brainstorm content ideas
One of the most common questions I get asked by clients is ‘How do I come up with fresh content for my blog, newsletter, social media, etc. every month?’ If you’re struggling to come up with fresh...
9 fun facts about Threads (NZIE Article)
Written for the New Zealand Institute of Education (NZIE) in July 2023 Threads is a Twitter (“ahem” I mean X.com) clone app, developed by Meta’s Instagram team, that can be used for sharing text...
Why hire a marketing specialist?
During a recent meeting, I encountered a client who expressed apprehension about my ability to effectively manage their marketing because of a lack of experience specific to their industry. While...
Is anyone still using Twitter in New Zealand? (NZIE Article)
Written for the New Zealand Institute of Education (NZIE) in June 2023. Does anyone in New Zealand still use Twitter as part of their brand’s social media strategy? I asked several social media...