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Insights for smarter marketing.
How to Amplify Marketing Impact
In a crowded media landscape, with more content than ever being produced by AI, how do you cut through the noise and amplify your marketing impact? A great question and a timely one, especially for...
5 Benefits of Blogging for Businesses
Ever wondered why you need a blog? Blogs are a useful way to direct people to your website, they can help you promote your product or service, showcase your expertise, generate leads, and well, if...
The Marketing Mix (7 Ps of Marketing)
How you design and deliver your organisation's value proposition to customers is often called the 7Ps of Marketing or The Marketing Mix. Originally comprised of the 4 Ps (Product, Price, Placement,...
Copywriter, Freelancer, or Content Writer. Who Should You Hire?
If you’ve ever Googled “hire a writer,” you’ve probably come across different terms, like content writer, copywriter, and freelance writer. Whether you’re trying to attract new customers through a...
9 ways to brainstorm content ideas
One of the most common questions I get asked by clients is ‘How do I come up with fresh content for my blog, newsletter, social media, etc. every month?’ If you’re struggling to come up with fresh...
Why hire a marketing specialist?
During a recent meeting, I encountered a client who expressed apprehension about my ability to effectively manage their marketing because of a lack of experience specific to their industry. While...
What is Marketing?
Marketing is the process of creating exchange. It is the practice of satisfying a customer's needs, wants, and demands with a product or service and a way of providing value and satisfaction to a...