Whether you’re an e-commerce brand, a retail storefront, or a service-based business, key dates provide valuable opportunities to create timely, relevant, and engaging content for your marketing. By aligning your marketing efforts with the key dates, you can capitalise on existing consumer behaviour and leverage current spending habits.

People tend to buy more around key dates because they often coincide with major holidays, events, and milestones, which naturally prompts increased spending. Plus, key dates often come with special promos and discounts that are available for a limited time.

Key dates are an opportunity to connect with your audience on things that matter to them. And through nostalgia and celebration, you can create a sense of relevance with your business and brand.

So, grab your planner. Let’s look at the key dates for this year to help you plan your content marketing strategy.


January 1: New Year’s Day

January 2: Day after New Year’s Day

January 4: World Braille Day

January 11: International Thank You Day

January 22: Wellington Anniversary Day

January 29: Auckland, Northland, Nelson Anniversary Day


February 4: World Cancer Day

February 6: Waitangi Day

February 10: Chinese New Year

February 11: International Day of Woman and Girls Science

February 14:  Valentine’s Day

February 17:  Random Acts of Kindness Day

February 20: Love Your Pet Day


March 2-10:  Sea Week

March 3: Children’s Day

March 8: International Woman’s Day

March 11: Taranaki Anniversary Day

March 15: World Sleep Day

March 17: St Patrick’s Day

March 21: World Down Syndrome Day

March 22: World Water Day

March 23: Otago Anniversary Day

March 29: Good Friday

March 31: Easter Sunday


April 1: Easter Monday

April 1:  April Fool’s Day

April 2: World Autism Awareness Day

April 2:  Southland Anniversary Day

April 7:  World Health Day

April 9: Small Business Day

April 10: Sibling’s Day

April 18: Administrative Professionals Day

April 22: Earth Day

April 25: ANZAC Day


May 4: Star Wars Day

May 9 – 15: NZ Sign Language Week

May 11:  World Fair Trade Day

May 12: Mother’s Day

May 12: International Nurse’s Day

May 15: International Day of Families

May 17: Pink Shirt Day

May 20 – 26: Tech Week


June 1 – 30: Pride Week

June 3: King’s Birthday

June 5: World Environment Day

June 8: Best Friends Day

June 8: World Ocean’s Day

June 10 – 16: Men’s Health Week

June 14: World Blood Donor Day

June 28: Matariki


July 1 – 13: Plastic Free Month

July 5: Red Nose Day

July 7: Chocolate Day

July 10: Teddy Bear Picnic Day

July 30: International Friendship Day


August 13: Left Handers Awareness Day

August 31: Cancer Society Daffodil Day


September 1 – 30: Cervical Screening and Prostate Cancer Awareness Month

September 1: Father’s Day

September 16 – 23: Māori Language Week

September 19: Talk Like a Pirate Day

September 21: World Gratitude Day

September 21: World Peace Day

September 23: South Canterbury Anniversary Day

September 23 – 29: Mental Health Awareness Week


October 1 – 31: Breast Cancer Awareness Month

October 1 – 31: Save Kiwi Month

October 5: UN World Teacher’s Day

October 6: Grandparent’s Day

October 10: World Mental Health Day

October 16: Boss’s Day

October 18: Loud Shirt Day

October 25:  Hawke’s Bay Anniversary Day

October 28: Labour Day

October 31: Halloween


November 1: Marlborough Anniversary Day

November 1: Gumboot Friday

November 1 – 30: ‘Movember’ Men’s Health Month

November 5: Melbourne Cup Day

November 5: Guy Fawkes

November 12 – 20: Get Outdoors Week

November 13: World Kindness Day

November 15: Canterbury Anniversary Day

November 19: International Men’s Day

November 20: UN Children’s Day

November 25: White Ribbon Day

November 29: Black Friday


December 2: Cyber Monday

December 2: Chatham Islands and Westland Anniversary Day

December 7: Crate Day

December 25: Christmas Day

December 26: Boxing Day

December 31: New Year’s Eve

So, how can you use these dates in your content marketing? Here’s some ideas on how to market your business with the help of these key dates:

  • Social media posts
  • Newsletters and email marketing
  • Special promotions
  • Themed days at your workplace
  • Blogs or articles on your website that have specific references to these dates.
  • Celebrations and acknowledgements

Have I missed anything? If there is a date that I’ve missed, flick me an email and I’ll add it to the list. If you need help figuring out how to use these dates in your content marketing. Get in touch.