by KristineA | Jul 16, 2025 | Marketing
In a crowded media landscape, with more content than ever being produced by AI, how do you cut through the noise and amplify your marketing impact? A great question and a timely one, especially for purpose-driven organisations and small businesses. The answer is...
by KristineA | Mar 25, 2025 | Marketing
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced...
by KristineA | Sep 19, 2024 | Content Writing, Marketing
One of the most common questions I get asked by clients is ‘How do I come up with fresh content for my blog, newsletter, social media, etc. every month?’ If you’re struggling to come up with fresh content for your marketing, here are some tips. #1. Listen to your...
by KristineA | Jul 14, 2024 | Business, Marketing
During a recent meeting, I encountered a client who expressed apprehension about my ability to effectively manage their marketing because of a lack of experience specific to their industry. While concerns about industry knowledge are valid, there are lots of ways a...
by KristineA | Mar 20, 2024 | Marketing
Marketing is the process of creating exchange. It is the practice of satisfying a customer’s needs, wants, and demands with a product or service and a way of providing value and satisfaction to a customer through exchange and transaction. When people think of...
