by KristineA | Jul 14, 2024 | Business, Marketing
During a recent meeting, I encountered a client who expressed apprehension about my ability to effectively manage their marketing because of a lack of experience specific to their industry. While concerns about industry knowledge are valid, there are lots of ways a...
by KristineA | Mar 20, 2024 | Marketing
Marketing is the process of creating exchange. It is the practice of satisfying a customer’s needs, wants, and demands with a product or service and a way of providing value and satisfaction to a customer through exchange and transaction. When people think of...
