by KristineA | Mar 25, 2024 | Marketing
How you design and deliver your organisation’s value proposition to customers is often called the 7Ps of Marketing or The Marketing Mix. Originally comprised of the 4 Ps (Product, Price, Placement, and Promotion) has evolved into the 7 Ps of marketing to include...
by KristineA | Mar 20, 2024 | Marketing
Marketing is the process of creating exchange. It is the practice of satisfying a customer’s needs, wants, and demands with a product or service and a way of providing value and satisfaction to a customer through exchange and transaction. When people think of...
by KristineA | Sep 19, 2023 | Content Writing, Marketing
One of the most common questions I get asked by clients is ‘How do I come up with fresh content for my blog, newsletter, social media, etc. every month?’ If you’re struggling to come up with fresh content for your marketing, here are some tips. #1. Listen to your...
by KristineA | Jul 14, 2023 | Business, Marketing
During a recent meeting, I encountered a client who expressed apprehension about my ability to effectively manage their marketing because of a lack of experience specific to their industry. While concerns about industry knowledge are valid, there are lots of ways a...
by KristineA | Jul 3, 2023 | Content Writing, Marketing, Social Media
Written for the New Zealand Institute of Education (NZIE) in June 2023. Does anyone in New Zealand still use Twitter as part of their brand’s social media strategy? I asked several social media managers and the members of the NZ Social Media Marketing Facebook Group,...
