9 ways to brainstorm content ideas 

9 ways to brainstorm content ideas 

One of the most common questions I get asked by clients is ‘How do I come up with fresh content for my blog, newsletter, social media, etc. every month?’ If you’re struggling to come up with fresh content for your marketing, here are some tips. #1. Listen to your...
Why hire a marketing specialist? 

Why hire a marketing specialist? 

During a recent meeting, I encountered a client who expressed apprehension about my ability to effectively manage their marketing because of a lack of experience specific to their industry. While concerns about industry knowledge are valid, there are lots of ways a...